It is interesting that when the wireless carriers created the 3G networks there was no mention of data, it was all about Video Calling. Now I had one of the early 3G Motorola V3 flip phones and I used video calling once. And then it failed.

But that was way back in time, and things have changed since then. Video Calling which was the big selling point of upgrading to 3G died a death and was replaced by WAP and Mobile Internet. So why has Apple re-introduced video calling in the guise of Face Time?

Well some of the social media and new generation communications platforms have done very well with text, voice, and video messaging. So maybe it is time for mobile video calling to make a comeback. As far as bandwidth is concerned there shouldn’t be a problem (unless you are in San Francisco and your name is Steve Jobs at WWDC) and of course I think that is will be great for families and friends who are apart.

The restriction though is that you can only call iPhone 4 to iPhone 4. Why not iPhone 4 to Mac? Or iPhone to anything? Is restricting it to iPhone 4 going to cause it to fail? Does the fact that Apple has developed FaceTime mean that they will block the far more useful Skype from releasing video calling in their app? I certainly hope not, but even so the wireless carriers will be reluctant to allow this video calling over their networks as they will be struggling to provide the bandwidth that they have difficulty obtaining extra revenue from.

Maybe the recent withdrawal of “unlimited” data tariffs is more to do with gaining extra revenue from users wanting to use their devices in new and innovative ways, than punishing the tiny minority who have taken the networks at their word and “abuse” the “unlimited data”.

Lets face it with the cost of data fixed and falling the wireless carriers have to find a way to get the finances they need to invest in newer and faster networks. They have missed out badly on controlling what connects to their network so now they need to capitalise on the only “real” asset they have: the network and it’s airtime.

I am all for paying a fair price for a product to enable further development and innovation, and indeed for the company to make money, but being draconian and restrictive may very well stifle mobile innovation and effectively restrict what we can do with our mobile devices to static WiFi networks.