When the iPhone was launched there was really two competitors in the Smartphone market: Windows Mobile and Blackberry. Blackberry was aimed very much at email and the corporate market, whilst Microsoft’s Windows Mobile was for the techno savvy. Along came Apple with the iPhone and the App Store and iTunes and voila we have a mass market consumer product.
Apple decided to control the system as much as possible with single carrier agreements, a very closed development environment, allowing you only to load apps and music via the App Store and iTunes.
The ‘New Kid on the block’ is Android which is exactly the opposite. This has been adopted by T-Mobile, Sprint, and in a few days time Verizon Droid. The “I Don’t” advert for Droid highlights the restrictive features of the iPhone Platform.
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